Creating impactful content
Session 1: Tuesday 25 February 2025, 10am-12.30pm, Canal Court Hotel, Newry
What makes content great and why does social media not work for my business? As a business owner or marketer in certain industries, it can be difficult to understand what you could improve on socials to get more customers to book or buy.
This session will help you to understand the different types of content. It will break down the types of content suitable for each of the platforms and the types of content that works on each platform.
We will aim to be sector specific to businesses based within leisure, tourism, heritage, food & drink so the focus will be predominantly on b2b platforms.
By the end of the session, you should have a clear focus of the platforms to be active on, the content for each platform and the goals for engagement/ reach with good content
Smart Scheduling: Mastering Social Media Management
Session 2 : Monday 10 March 2025, 10am-12pm, ONLINE
This session will help you take control of your social media planning and streamline your workflow.
We'll explore how to create and customise a content calendar that fits your needs, as well as how to schedule posts in advance using Meta Business Suite for Facebook & Instagram. Additionally, we'll discuss other scheduling tools built into social platforms such as LinkedIn, allowing you to keep your content organised and consistent.
By planning, you can boost productivity, save time, and stay ahead of the curve - allowing you to focus on creating engaging content rather than scrambling to post last-minute.
Creating Captivating Video Content
Session 3: Tuesday 25th March, 10am-12pm, Newcastle Centre
This session is designed to help you captivate tourists and boost bookings through engaging video content. Experience a live demo showcasing easy-to-use filming techniques, editing tricks, and storytelling methods tailored for the travel and hospitality industry.
Discover budget-friendly tools and apps that help you create stunning, professional-quality videos - right from your smartphone! Learn how to attract more visitors, enhance guest engagement, and make your destination or service stand out in today’s competitive digital world.
Don’t miss this hands-on opportunity to master the art of video marketing for social media!
You Must commit to all 3 sessions
